OLX is undergoing a complete overhaul as part of a global brand reform

OLX is undergoing a complete overhaul as part of a global brand reform. Has it covered all the bases?

Today’s consumer no longer goes shopping, but is shopping all the time and everywhere. And in a truly global online marketplace, competition is no longer limited to local shops during regular business hours, said a KPMG study.

OLX.in, which single-handedly created the consumer-to-consumer (C2C) selling market segment in India, reckons that as a big opportunity. A reason why it decided to diversify with gusto after after almost 13 years in India. For starters, OLX has acquired a job portal and launched a chain of pre-owned car sales showrooms offline. To make customers aware of its intentions, it has also undertaken