South India witnesses growth in average time spent watching TV: Survey

South India generates a viewership of around 12 billion impressions every week

South India is in love with television. Households in the region not only own more televisions than their counterparts in other regions but also spend more time watching TV than those living elsewhere, a new survey has found. According to, Broadcast India, the survey conducted by BARC, the total number of individuals owning TV in South India — Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala — is 259 million. Compared to this, the number of TV owning individuals in North, West and East India is 209 million, 221 million and 146 million respectively. The survey was conducted covering 300,000 households across 4,300 towns/villages and 68 per cent of the urban markets in these regions. It was found that South India has been witnessing a year-on-year growth in average time spent watching TV. The region generates a viewership of around 12 billion impressions every week. 

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