 "shopping, consumers")
Euromonitor International’s (EI’s) 2019 Megatrends: State of Play report has identified some of the megatrends which will shape consumer markets and cause disruption across industries. EI defines a megatrend as a long-term shift in behaviour or attitude with global impact across multiple industries and believes megatrend analysis allows companies to build a long-term strategy that is proactive, rather than reactive, making sense of where they stand today, but also ensuring they have a plan to remain relevant moving forward
Eight megatrends
- Experience more
- Middle class retreat
- Shifting market frontiers
- Ethical living
- Healthy living
- Premiumisation
- Shopping reinvented Connected consumer
Some numbers (survey findings)
- 45% Share of population using some kind of
