Business Standard

Vivo hopes by streaming IPL matches it can win smartphone contest

It is also natural that the IPL window is a huge opportunity to advertise its products with premium slots reserved for it

vivo ipl

Shubhomoy Sikdar
The title sponsorship of the hot property that the Indian Premier League (IPL) is giving you enough bragging rights this time of the year and leverage for the rest of it, one would believe. Into its fourth IPL season and shelling out a whopping Rs 440 crore annually for the association, the Chinese smartphone manufacturer feels it is on course with its branding goals and has enhanced its engagement with the larger audience.  

To answer if the juice is worth the squeeze for that kind of an investment leads to some questions. The key among them is the branding translating into

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First Published: Mar 31 2019 | 10:05 PM IST

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