Business Standard

219 million tuned in on IPL opening weekend; 31% higher than last edition

The tournament is also available live on the network's streaming platform Hotstar

IPL 2019
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Urvi Malvania Mumbai
The opening weekend of the 2019 edition of the VIVO Indian Premier League attracted 219 million viewers, which was 31 per cent higher than last year’s opening weekend. The viewership data is from those above two years of age across urban and rural markets.

The opening day match resulted in a 30 per cent growth in reach in the Hindi speaking market while in south the reach grew by 20 per cent. The overall reach of the opening day match was 133 million viewers, the highest among the first three matches. 

Apart from the robust growth in reach, viewership (as measured by

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First Published: Mar 28 2019 | 1:27 AM IST

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