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A record number of 32 million viewers tuned into the JioCinema app on Sunday to watch the Fifa World Cup final between Argentina and France.
On Monday, the Reliance-backed Viacom18, the official broadcaster of the Fifa World Cup, said over 110 million viewers had consumed its football content on JioCinema during the month-long tournament. JioCinema, part of the Viacom18 network, was live-streaming the tournament for free, a first for a broadcaster in India. The World Cup was also broadcast on the Sports18 TV channel.
Broadcast Audience Research Council of India (BARC) data, sourced from the industry last week, had indicated
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