32 mn tune into JioCinema to watch Fifa World Cup final match: Viacom18

If viewership of television (Sports18) and digital (JioCinema) were combined, the broadcaster said, then the Fifa World Cup saw 40 billion minutes of watch time being registered during the tournament

A record number of 32 million viewers tuned into the JioCinema app on Sunday to watch the Fifa World Cup final between Argentina and France.

On Monday, the Reliance-backed Viacom18, the official broadcaster of the Fifa World Cup, said over 110 million viewers had consumed its football content on JioCinema during the month-long tournament. JioCinema, part of the Viacom18 network, was live-streaming the tournament for free, a first for a broadcaster in India. The World Cup was also broadcast on the Sports18 TV channel.

Broadcast Audience Research Council of India (BARC) data, sourced from the industry last week, had indicated