Despite suspension of IPL, game on for fantasy sports platforms

The suspension of the IPL put them on a sticky wicket; its resumption has them feverishly working to keep users engaged and improve their offerings

Garage-born online gaming startup PlayerzPot, which calls itself India ka naya maidan, (India’s new playing field) saw user registrations grow three times per day in April and revenue by 2x over March. But with the suspension of Indian Premier League (IPL), that growth momentum slowed.

The Mumbai-based start-up’s founder Sunil Yadav had foreseen this suspension owing to the second wave of pandemic coursing through the country. So, he had a plan B ready. In the absence of physical matches, he concentrated on keeping already acquired users engaged on the platform.

“We are focusing on the casual gaming format and are