Fifa World Cup 2022 final: 32 million watched the match on JioCinema

Fifa World Cup 2022: Across Sports18 and Jio Cinema, the total watch time of the tournament was 40 billion minutes

With 32 million viewers on the day of the final match between Argentina and France, Fifa World Cup 2022 became the first marquee sports event to have a higher digital viewership than TV in India. The viewers could watch the tournament on the JioCinema app and on the Sports18 TV channel.  

"A monumental 32 million viewers tuned in to JioCinema on the final day that delivered arguably the most extraordinary FIFA World Cup Final as Argentina picked the FIFA World Cup Trophy for the first time since 1986," the company said. 

"Across Sports18 and Jio Cinema, the total watch time