The recently concluded ICC Women’s T20 World Cup saw a three-fold jump in the viewership of T20 women’s cricket. The viewership rose to 5.4 billion minutes from 1.8 billion during 2018 ICC Women's T20 World Cup, according to BARC. This also helped the official broadcaster Star Sports to set new records.
Australia women's team won its record fifth title, defeating India women's team by 85 runs at Melbourne Cricket Ground with 86,174 fans in attendance. The final recorded 9.9 million average impressions, the highest ever for any women's T20 match.
Meanwhile, the viewership of Over the Top platform, Hotstar, has