 "IPL 2020, Cricket")
The Board of Control for Cricket in India has set the ball rolling for holding the Indian Premier League (IPL) in the United Arab Emirates. If it receives the necessary approvals, we might be watching the cash-rich T20 league from mid-September to early November.
This is both good news and bad. For one, this proposed window coincides with the main festival season of India, but on the other hand, the pandemic-induced restrictions on movement and general deceleration in the economy have put a leash on spending across the board.
What then must the advertisers do to get the maximum bang for the buck while dealing with this dichotomy? Provided of course the event is held with all medical precautions in
