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The absence of spectators in stadiums for the IPL matches will result in teams losing out on ticket sales, which make for 15-20 per cent of their revenue. But there is hope of strong viewership demand.
"Eighty per cent of revenue comes from media rights, central sponsorship and team-level sponsorships," says Karan Taurani, vice-president, research, Elara Capital. "But teams will not suffer when it comes to other sources of income, since the demand for IPL remains high.”
Navin Khemka, CEO, South Asia, MediaCom, agrees: “Localised lockdowns and night curfews will actually push up TV and digital viewership, like it did last year.”
Star
