 "Of the 18 sponsors, 5 were co-presenting sponsors, while 13 were associate sponsors.")
The 2020 edition of the Indian Premier League (IPL) has shattered a few records. Not only is it the biggest-ever IPL edition in terms of viewership, it is also the first sports tournament to surpass 400 billion viewing minutes, the Broadcast Audience Research Council of India (BARC), said on Friday.
Last year, the IPL recorded 326 billion viewing minutes, while the 2019 Cricket World Cup registered 344 billion viewing minutes. The spurt in IPL viewership, said BARC, from a year ago has been nearly 23 per cent, pointing to high tune-ins.
The 2020 IPL edition registered 31.57 million average impressions.
