TATA Motors, the official partner for Vivo Indian Premier League (IPL) 2019 will promote its newly-launched SUV, Harrier, as its lead brand at the sporting event. The company will leverage the IPL platform to showcase the SUV, engage fans and deliver experiences to them.
Amitabh Choudhary, acting honorary secretary, Board of Control for Cricket in India (BCCI), said, “We are excited to continue our partnership with Tata Motors and have their newly-launched SUV, Harrier, as the Official Partner of IPL 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate

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