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The newest brand in the Indian arena, ‘Vi’ from Vodafone Idea Limited, has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to commence on September 19.
A press release issues by the new brand says Vi has acquired the co-sponsorship rights of the live broadcast of the T20 premier league which will be held in Abu Dhabi, UAE, and telecast on the Star Sports network.
The sponsorship announcement comes close on the heels of Vodafone Idea Limited’s rebranding under a unified identity--Vi.
The release says the new brand will leverage its association with IPL in its 2020 edition, to
