With ad money flowing in, Virat Kohli to soon replace Dhoni in earnings

The 30-year-old cricketer currently endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into the Forbes's 2018 list of the world's 100 highest-paid athletes

Being the highest profile athlete in the world's second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it.

Watches, cars, sports shoes, motorbikes, clothes, ride services, tires, snacks, health foods, headphones -- even toothbrushes -- they have all had the Kohli marketing treatment.

The 30-year-old cricketer with tattooed arms and coiffured hair currently endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into the Forbes's 2018 list of the world's 100 highest-paid athletes.

Coming in at No. 83 on the