28 hours a week: Indians spend 7X more time on smartphones than on TV

Around 4 per cent of the time is spent on online shopping

Indian  consumers spend as much as 28 hours a week on their smartphones, seven fold more than the time they end up spending in watching programmes on television as more users access internet on their mobile phone.

According to the Mary Meeker report, released on Wednesday night, the delivery of  entertainment, education, healthcare and marketplaces is being reimagined in India with the mobile phone emerging as the primary device for access to consumers. 

In education sector, the report said education technology firm Byju’s has shown 15 per cent improvement in the quality of learning by accessing content on smartphones. In