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35% users uninstall app within 30 days of launch, says CleverTap study

CleverTap has collated data that could help design the customer engagement strategy for OTT apps

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User Behaviour

As over-the-top (OTT) applications continue their growth in terms of user engagement, there is a decisive shift towards consuming content on these platforms compared to TV, according to a new study. Analysing
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First Published: Oct 11 2018 | 1:42 AM IST

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