A big privacy move by Apple, a big shakeup in the mobile ad market

As part of iOS 14.5, Apple will seek user permission for each app that wants to track usage data. It's all great for privacy but ad networks and social media platforms may see spending shrink.

Those with iOS devices may have noticed a new pop-up while launching a newly installed application. The message puts in simple words whether you, the user, wish to allow the said application to “track your activity across other companies’ apps and websites?”

Given the growing concern for online privacy, many may have instinctively denied permission, knowing little what it was all about. This instinctive behavior is now a major cause of concern for the tech world.

Mobile operating systems allow app companies to track all sorts of user activity on handsets. This includes the apps they use, time spent on