Business Standard

A JINY to help 'Bharat' users learn mobile apps and transact online

The Bengaluru-based start-up is helping 40-year-plus users in small towns shed their fear of e-commerce, hand-holding them through the process of transacting online

JINY co-founders Sahil Sachdeva (left) and Kushagra Sinha
Web Exclusive Premium

JINY co-founders Sahil Sachdeva (left) and Kushagra Sinha

Yuvraj Malik Bengaluru
It is rare to find anyone today who doesn’t have an uncle or aunt obsessing over WhatsApp forwards. In the present times, older people (40-plus age bracket) are about as WhatsApp-savvy as the younger generation.

Same is the case with YouTube. The relative ease with which a user can learn YouTube or WhatsApp is a major reason behind their growing popularity beyond tier-I cities, a segment where app companies are battling it out for the next level of growth. 

However, this is not the case with all apps. There are several like Flipkart, RedBus and Zomato- the top grossing apps

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in