 "technology")
The US e-commerce firm is beginning to ship Echo speakers in India this week, about a year after bringing them to foreign markets like the UK and Germany. In that time, teams of linguists, speech scientists, developers, and engineers have given a decidedly local makeover to the Alexa virtual assistant that powers the speakers. This Alexa uses a blend of Hindi and English and speaks with an unmistakably Indian accent.
She knows Independence Day is August 15th, not July 4th, and wishes listeners “Happy Diwali and a prosperous New Year!” She also refers to the living room as ‘drawing room’ and
