The ruling party dominated the digital advertisements on the world’s most popular search engine and its associated platforms in the election season. The Bharatiya Janata Party (BJP) accounted for 12,002 advertisements since February, or over 80 per cent of the total advertisements shown on Google and its platforms like YouTube.
They also accounted for the majority of the money spent on the platform, shows data disclosed by Google. Google’s Transparency Report shows that the BJP accounted for Rs 17.1 crore or 62.5 per cent of the overall advertising spends on ...
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