Business Standard

BJP accounted for over 80% of election advertisements on Google: Report

Election season saw over 139,000 poll ads on Facebook and Google

Narendra Modi
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Prime Minister Narendra Modi addresses an election campaign for Lok Sabha polls, in Pratapgarh, Saturday, May 4, 2019. Photo: PTI

Sachin P Mampatta Mumbai
The ruling party dominated the digital advertisements on the world’s most popular search engine and its associated platforms in the election season.

The Bharatiya Janata Party (BJP) accounted for 12,002 advertisements since February, or over 80 per cent of the total advertisements shown on Google and its platforms like YouTube. They also accounted for the majority of the money spent on the platform, shows data disclosed by Google.

Google’s Transparency Report shows that the BJP accounted for Rs 17.1 crore or 62.5 per cent of the overall advertising spends on elections. Parties spent Rs 27.4 crore since

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First Published: May 22 2019 | 11:39 PM IST

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