Blogmint, a marketing platform connecting brands with bloggers, vloggers and micro-bloggers, had launched a ‘Blogistan’ campaign to “unify the currently scattered blogging community in India”, the company said in a press statement on Friday.
Blogistan, according to the company, is a virtual country for bloggers that gives bloggers a platform to be part of their own democratic country. Their ideology for creating this blogging company is “Of The Bloggers, By The Bloggers, For the Bloggers”.
Given that influencer marketing has become a fast-growing channel for digital customer acquisition, both big and small brands are exploring ways to collaborate with social influencers.
However, there is no platform at present to help influencers safeguard their rights. Blogmint CEO Irfan Khan said: “This is the void that Blogistan, the country of bloggers, aims to fill in the near future.”
“We are glad that within a short span since Blogmint’s establishment, we have created a strong impact in unifying the social influencer community in India, where our company is a perfect extension to it. I am optimistic it will help empower the social influencer community,” Khan added.
One of Blogmint bloggers, Harsh Agarwal, said on the launch of this new initiative: “A platform like Blogistan will bring the community together and unearth the hidden blogging talent in the country.”