CoutLoot: A digital platform for bargain hunters across Bharat and India

The firm allows buyers and sellers pan-India to haggle over price and terms in as many as 12 languages on chat platforms, is now planning video-enabled bargaining too

Any urban dude will tell you what a chandelier is. And if you wanted to buy one online, you'd simply go to Amazon or Flipkart, wouldn't you? But what if someone in a tier-2 or 3 city, not half as tech- or English-savvy, if you will, wanted to buy the same thing? Chances are that he may not even be able to get the spelling of the product right, let alone getting it delivered to his doorstep.

This is where Jasmeet Thind, 30, an engineer from Mumbai who was previously with Unilever and Godrej, and Mahima Kaul, 28, ex-AC Nielsen