Covid-19 has potential to accelerate digital adoption in India: Report

The report found a huge jump in Internet usage, with over 40% of the surveyed population saying they spent more than two hours a day on the Internet in the lockdown months

India has seen a surge in Internet penetration in the last few years, but the online shopping base still remains small. The Covid-19 outbreak has the potential to accelerate digital adoption, according to a survey (AlphaWise survey) by Morgan Stanley Research. The survey was conducted in July 2020 among 1,540 active Internet users across the top 50 tier-I and tier-II cities in India. 

It found a huge jump in Internet usage, with over 40 per cent of the surveyed population saying they spent more than two hours a day on the Internet in the lockdown months. The graph also shows