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Dating apps lure consumers with new tech features amid pandemic surge

From virtual date recommendations to video calling, dating apps are innovating to keep users hooked

Topics
Coronavirus | Online dating | online dating study

Yuvraj Malik  |  New Delhi 

It is no surprise that the pandemic has caused a spurt in online dating activity. The lockdowns across the nation separated couples, while others had too much of each other.

The results: existing relationships have given way to new ones, as even first-time users turn to online to combat isolation. Dating app Bumble, which goes neck-to-neck with Tinder in India, said it hit four million users in July, twice the count only as far back as December. In a survey conducted by the app, titled ‘Dating During Covid-19’, it was revealed that 57 per cent users find online dating more ...

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First Published: Tue, September 08 2020. 17:07 IST
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