Dating apps lure consumers with new tech features amid pandemic surge

From virtual date recommendations to video calling, dating apps are innovating to keep users hooked

It is no surprise that the pandemic has caused a spurt in online dating activity. The lockdowns across the nation separated couples, while others had too much of each other. The results: existing relationships have given way to new ones, as even first-time users turn to online to combat isolation.

Dating app Bumble, which goes neck-to-neck with Tinder in India, said it hit four million users in July, twice the count only as far back as December. In a survey conducted by the app, titled ‘Dating During Covid-19’, it was revealed that 57 per cent users find online dating more important