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Facebook makes it easier for artists, creators to share detailed 3D objects

Facebook's early partners, including Sony, Lego, among others, have already implemented new ways to share 3D content on the platform

IANS  |  San Francisco 

The sharing of false or misleading headlines on social media has become a global issue
The sharing of false or misleading headlines on social media has become a global issue

has rolled out support for industry-standard "2.0" file format that will enable artists and creators build richer and higher-quality 3D content and share it on the platform.

"It is instantly responsive to scroll and touch, making content pop off the screen. It also opens the door for a future where people can bring interesting objects and experiences with them across Augmented Rality (AR), (VR), mobile and web," wrote in a blog late on Tuesday.

recently introduced 3D posts to let people see and interact with a digital object from all sides in Facebook News Feed.

With "2.0" compliance that comes with the support for textures, lighting and realistic rendering techniques, developers can now build game or movie characters, architectural models or museum artefacts from rough to shiny, metallic to soft -- all beautifully detailed 3D art on Facebook.

The also introduced new Graph endpoints with 3D Post support so developers can build seamless 3D sharing into any app -- letting people share interactive objects or scenes directly to Facebook with just a click.

Using the new "Open Graph" tag, developers can enable 3D content from their website to automatically appear in 3D when shared on Facebook. Artists using 3D authoring can directly drag/drop their 3D files to Facebook to create a 3D post.

Facebook's early partners, including Sony, Lego, among others, have already implemented new ways to share 3D content on the platform.

"For instance, people can easily share 3D memories captured with an Xperia XZ1 phone via Sony's 3D Creator app. On the web, people can share objects directly from the Medium and soon from Google's Poly as well," the company said.

Some of the partners have already uploaded interactive objects on Facebook, that include a LEGO parrot, a Jurassic World dinosaur, a virtual living room from Wayfair, a handbag scanned with a phone and the new Magic Archer character in Clash Royale by

"In the future, we envision a seamless digital world where people can share immersive experiences and objects like these across VR, AR and Facebook News Feed," Facebook added.

The company would now work on supporting even higher quality 3D models, enabling interactive animations and bringing 3D content into the real world using AR.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Wed, February 21 2018. 17:40 IST
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