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Twitter struggles for profit, seeks ad dollars with live news, CEO tweets

Twitter launched a round-the-clock streaming news network with Bloomberg Media this week, which is designed to appeal to business people as well as a general audience


Twitter Inc is turning its spotlight onto a new demographic in its bid to lure more advertising dollars to its social media platform: deep-pocketed business users. The microblogging service has 330 million monthly active users but has struggled to turn its popularity into profit, losing out to rival Facebook Inc for ad dollars. Now it is going after a more niche business audience, taking on LinkedIn, Microsoft Corp's professional online network. For several years, Twitter has had an employee whose job is to teach and encourage CEOs like Goldman Sachs Group Inc's Lloyd ...

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First Published: Thu, December 21 2017. 11:07 IST