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For Last Jedi roll out, it's Star Wars meets Pokemon Go

Disney has created a smartphone app activated by special logos that appear on cut-out figures

Anousha Sakoui | Bloomberg 

Walt Disney is harnessing all its media might make the next Star Wars movie the biggest film of the year, employing augmented reality and social media in a global campaign to promote The Last Jedi and related merchandise. Starting September 1, which Disney again dubs Force Friday, fans of the sci-fi films can use smartphones to take part in an augmented-reality treasure hunt, like the Pokémon Go craze that gripped video-game fans last year. The worldwide Find the Force hunt will take place over three days, starting in Sydney, and will involve more than 20,000 stores in 30 ...

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First Published: Fri, August 25 2017. 01:24 IST