Gentlemen chatbots for B2B, ladies to the fore for online consumer services

Male persona fits well with enterprise tech, where voice is limited, while female bots work well with voice-based consumer interaction usually offered to women, like call centre exec or receptionist

What do Eva, Ruhh, Anya, Keya, Disha and Sia have in common? If you thought they are just a group of young girls whose parents came up with fancy names, you aren't entirely wrong. They are all chatbots for Indian consumers across sectors like banking, insurance, pharma and even tourism. Indian companies aren’t far behind their global counterparts when it comes to introducing AI assistants and chatbots to ease customer service not very different from an Alexa or Siri.

It is interesting to note. however, that while companies christen their B2C technologies with female names, the story for B2B platforms