Google warns of new rivals in digital assistants, hardware

Highlights Netflix, Hulu, Apple, Amazon as competitors

Alphabet warned investors about a slew of new competitors, highlighting the company’s broad expansion beyond its original Google search business. 

Alphabet named rivals including Apple, Netflix and Hulu, while highlighting risks from new businesses such as consumer hardware manufacturing, according to its latest annual report filed Friday with the US Securities and Exchange Commission. 

Here are the top new competitive disclosures, gleaned from a comparison between Alphabet’s latest annual report and the filing from a year earlier:

“Providers of digital video services, such as Facebook, Netflix, Amazon, and Hulu.” Google’s YouTube has new paid subscription versions of its online video offering that compete