How technology helped remote audiences to soak in Roland-Garros culture

Artificial intelligence, video analytics and virtual reality brought alive matches at the French Open tennis to remote audiences

Imagine that you are at work, tackling emails, calls and meetings, and suddenly, you want to catch some tennis action at the French Open. Well, all you need to do is to ask Alexa to enable ‘Roland-Garros 2021’, and you can hear Rafael Nadal or Novak Djokovic smash and volley on the clay court of Paris’s famous tennis stadium.

But it’s not just that you can hear the players. This year, the Match Centre on the Roland-Garros website and app offers tennis fans the full, sensory, immersive experience of being right there at the courts. The matches, their sights and sounds,