India's per capita media consumption grows to 4.6 hours/day in 2018: Report

India’s per capita media consumption has grown to 4.6 hour per day in 2018, but it’s still a far way off from China’s 6.4 hours per day and the US’ 11.8 hours per day. However, it’s growing much faster at 9 per cent CAGR over the past six years, compared to China at 4 per cent and the US at 1 per cent.

According to a recent BCG-CII report, the growth in the number of broadband users in the country over the past 2-3 years has led to massive increase in consumption of digital content, which is