K-Pop to cricket, women discovering new areas of interest through Twitter

According to a recent survey, 41 per cent women surveyed said they discovered a new interest on Twitter

From K-Pop to cricket, women are discovering new areas of interest through Twitter. According to a recent survey commissioned by the microblogging platform, 41 per cent women surveyed said they discovered a new interest on Twitter.

Twitter reached out to 700 women and analysed 522,992 tweets from 7,839 women’s accounts between January 2019 and February 2021.