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Meet the techie who devises digital poll campaigns over a round of golf

Bhargav Patel's firm IQM uses programmatic advertising, an AI-based technology to deliver the right message to the right voter

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Bhargav Patel, CEO and Co-founder, IQM

4 min read Last Updated : May 07 2019 | 1:50 PM IST

Digital advertising during the time of India's ongoing general elections has become more popular than ever. It is now not just about that dress or shirt that caught your fancy and now follows you everywhere on the Internet, but also about bombarding you with messages, videos or other content that fits in with or influences your political choices.

Politicians worldwide, including those in India, are increasingly using technology to elevate their position by reaching out to voters, especially young, first-time voters who are extensive users of online platforms and apps outside of the more mainstream Facebook, Twitter or Google.

Realising

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