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Meta? Horizon? Facebook renaming report sparks viral speculation

Rebranding may reposition Facebook as a metaverse company, with marquee apps like Facebook, Instagram and WhatsApp under a new parent structure

Mark Zuckerberg
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Mark Zuckerberg had voiced his ambition for Facebook to eventually be known better for its metaverse

Vlad Savov | Bloomberg
The report that Facebook Inc. plans to change its corporate name prompted a flurry of online speculation as industry followers rushed to register their guesses.
 
Suggestions on Twitter included simple ones like “FB” and a return to “The Facebook.” The Verge, which reported the plan on Tuesday, said the new name could have something to do with “Horizon” after a virtual reality platform the company has been developing. That would be a nod to Chief Executive Officer Mark Zuckerberg’s ambition for Facebook to eventually be known better for its metaverse —referring to the trendy proposition that the next evolution