Short video apps launch smart features to make money, shed TikTok clone tag

According to a RedSeer report, 40% of TikTok's 170 million India user base has already been captured by homegrown apps such as Josh, Moj, and Chingari

Twenty-two year old Ishbhan Yadav is an engineering graduate based in Rajasthan. While he holds an engineering degree, his heart lies in filmmaking for which he wants to get admission into FTII, Pune. He started making short videos on social media platforms about five years ago. Today, he earns up to Rs 50,000 a month by organising interactive sessions on several topics with a fanbase of 600,000 on the vernacular platform Bolo Indya.

As the short video app leader TikTok talk was banned last year by the government along with dozens of other Chinese apps, it gave wings to several Indian