Smartphone sales and literacy rate go hand-in-hand in India, reveals study

States with higher literacy rates, such as Kerala, Maharashtra, Himachal Pradesh, Gujarat, prefer smartphones over feature phones

Are consumers who can read and write more likely to pick a smartphone? Is literacy a definitive factor in their preferences when it comes to choosing a mobile phone? Prima facie, it appears to be so.

While there is no concrete study on a co-relation between literacy and smartphone sales, the data suggest that regions with a higher rate of literacy are the ones with stronger smartphone penetration.

A recent study conducted by Mobilytiks, a big data-driven analytics programme at CyberMedia Research, shows that people in states with higher literacy rates, such as Kerala, Maharashtra, Himachal Pradesh, and Gujarat, prefer