Tips to get your non-techie customers to buy your tech product

Even if your product is valuable, it may still be difficult to get potential customers to try or buy

What would you do if someone handed you the keys to a Ferrari and told you that the car is yours? Well, I would probably drive it off it as quickly as possible before that person changed their mind, and I bet you would too.

Now, replace your tech-savvy self with someone who lives in a cave and has never even seen a bicycle before, let alone a sports car. I bet that the cave dweller would not even touch the Ferrari.
 

The example above may be extreme but my point is this: Even if your product is valuable and