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Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45 per cent of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the ways creators can already earn revenue on YouTube,” said Neal Mohan, YouTube’s Chief Product Officer. The complexities of music licensing have meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalogue of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U. S. will expand to more countries in 2023. “We're building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy,” said Lyor Cohen, YouTube’s Global Head of Music.
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First Published: Wed, September 21 2022. 16:38 IST