Page 6 - Alokananda Chakraborty

Surviving a survival guide

The best thing about the book is that the author is obviously a very competent writer

As average order value increases break-even is definitely possible: Saran

Interview with Saran Chatterjee, CEO, Housejoy

Alokananda Chakraborty: Managing without control

The far-reaching implications of digital technology and the way it impinges on strategy have not bee

Lunch with BS: Ananth Narayanan

Narayanan speaks to Alokananda Chakraborty about the online fashion portal's shift in strategy and why the number three is important in his life

Lunch with BS: Suresh Narayanan

Over a simple Indian lunch, Narayanan shares tips on crisis management with Arnab Dutta and Alokananda Chakraborty

Campaign Logic: That's what friends are for

KFC's new campaign is a celebration of individual differences that build ties

Newsmaker: R Balakrishnan

In Don Draper's world, a man quite unlike him

Underestimate marketing at your peril: Vikas Kapur

Interview with CEO, Hidesign America Inc

Godrej Nature's Basket: World food at the click of a button

In its first-ever television campaign, Godrej Nature's Basket highlights the brand's relentless focus on quality and the simplicity of its mobile application

People today prefer short trips every quarter to a long annual vacation: Samyukth Sridharan

Interview with President and chief operating officer, Cleartrip

The market is headed back to full service: Joseph George

Interview with Regional President, South & Southeast Asia, & Group CEO, India, Mullen Lowe Lintas

Apple iPhone 6 No. 1 in BS Brand Derby

It is followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and Maruti Suzuki Celerio

Fevikwik: A smile makeover

Pidilite's new campaign for its instant adhesive brand, Fevikwik, tries to broaden its appeal beyond the core audience segment

Making 'strategy' work

Interruption marketing is well and truly out in a digital world: Nalin Khanna

Interview with CEO, Vertebrand

Alokananda Chakraborty: Why corporate culture matters

Your corporate culture has a bearing on your brand's performance; otherwise Jeff Bezos wouldn't be worried

Lunch with BS: Tarun Rai

The comeback man

Alokananda Chakraborty: Can a dead brand like Bajaj Chetak live again?

Bajaj Auto will need more ammunition than pure nostalgia if it wishes to give Chetak a second shot at life

Lufthansa: Striking a high note

In an industry where differentiation hinges on functional benefits, Lufthansa has woven an integrated media campaign to connect with women on an emotional level

We are moving from a single-device pull world to a multi-device push world: Vikram Malhi

Interview with Managing director Asia, Expedia