)
Interview with author & former chairman, Microsoft India
Store brands are giving brand managers of national goods companies some added anxiety these days
Interview with Chairman, Asia Pacific Region, Boston Consulting Group
Multinationals that have succeeded at business model innovation in emerging markets think systematically about the opportunities and threats
A Harvard Business School professor examines the human dimension to the decision-making process
Quickness in delivery will make or break an e-commerce retailer
The secret sauce: Flip the script and go for a protracted pre-release campaign
Interview with associate professor of business administration in negotiation, organizations & markets unit, Harvard Business School
The former Perfetti India CEO tells a better personal story than he explains hard business strategy
But only indulging in it with discrimination can make it work
The average No 1
Ford Figo uproar is a reminder that ad agencies care less about their clients' business - and more about awards
Getting people from diverse backgrounds is good for your business
Playing to Win clearly elevates the discussion of strategy
Interview with, Dean, Rotman School of Management, University of Toronto
Reaping the benefits of being an outsider
Speed is overrated and can have a cascading effect on decision-making
Bets on product innovation for premium market, price point creativity at lower end
Firms can no longer operate in isolation in today's competitive world
Chief executive, IPG Mediabrands