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Don't think ads. Think apps: Josy Paul & Ajai Jhala

Interview with Chairman & chief creative officer, BBDO India and CEO, BBDO India

How not to kill your start-up

Lunch with BS: Ajay Singh

Flying high

Programmatic buying is highly efficient for branding campaigns: Sandeep Goyal

Interview with Chairman, Mogae Media

Alokananda Chakraborty: Do in-app ads work?

Experts say in-app advertising could be the next frontier for digital marketing

Making programmatic work

Programmatic buying offers advertisers transparency and pinpoint accuracy to reach more users. So why are they hesitating?

Programmatic will play an increasingly bigger role in buying: Ashish Bhasin

Interview with Chairman & CEO South Asia, Dentsu Aegis Network

Lunch with BS: Vijay Shekhar Sharma

The small-town guy's global play

Alokananda Chakraborty: The coming decline of celebrity endorsements

Apart from celebrities embracing and discarding brands frequently, you might also see them becoming more responsive to consumer concerns about the brands they endorse

We think about health care differently: Shashank ND

Interview with Founder and CEO, Practo

Alokananda Chakraborty: Why everyone's talking about native advertising

Native advertising is not really a new kid in the advertising landscape. But it is now growing on the back of increasing mobile penetration

Lunch with BS: Gurmit Singh

And now, some global play

Grocery to be next gateway for Paytm

Paytm's entry into grocery retailing will mark a battle of e-commerce giants

Alokananda Chakraborty: Always-on shopping is here

Many e-commerce websites are planning to shut down their web operations. But are Indian shoppers ready for app-only marketplaces?

Lunch with BS: Praveen Sinha

Jabong.com co-founder and managing director on how he crams a full-time job, part-time consulting assignments and mentoring programmes all in a week

Alokananda Chakraborty: Two questions for advertisers

With the Goafest right round the corner, it is pertinent to ask how the organisers plan to keep out scam ads and celebrate the Big Idea

Alokananda Chakraborty: Father's day

Fathers are back in advertisements in a "meaningful" role. Here's why

Alokananda Chakraborty: In search of a differentiator

Why user experience is driving site architecture and the content strategy of brands

Alokananda Chakraborty: Make digital work harder

Three ways to improve your digital marketing strategy in 2015

Amway co-founder's Simply Useless advice