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Alokananda Chakraborty: What's this ballyhoo about drones?

Yes, they can reach remote locations in double-quick time but the costs involved in their commercial use at this point can be prohibitive

Alokananda Chakraborty: Big data can change marketing

For that, brands will have to turn swathes of data into credible insight

India is not ready for paywalls: Raghav Bahl

Interview with Author & Founder, Network 18

Alokananda Chakraborty: The revenge of brick-and-mortar retail

Traditional retail's new mantra: first mess up the stores and then spook buyers

Alokananda Chakraborty: Welcome to the omni-channel marketplace

Retailers need to offer a seamless experience for the modern consumer

Core competency is back in fashion

There are opportunities for scale-up of biz models that are discontinuous: Deepak Gaur

Interview with MD, SAIF Partners

Lunch with BS: Kunal Bahl

Food for thought

Daikin soars on retail draught

The second-largest AC player is scaling up distribution, products and its brand to climb to the top.It started with its turnaround in the residential segment

Alokananda Chakraborty: Much ado about nothing

Facebook's tinkering of user data for a social experiment has raised the hackles of its users. A bigger question: were the findings worth the effort?

We don't chase awards: Colvyn Harris

Interview with CEO of JWT, South Asia

The benefits of associating with a fashion week are strategic: Atul Chand

Interview with Divisional Chief Executive, ITC Lifestyle Retailing

Advice from the launch pad

Alokananda Chakraborty: Goafest - Get your act together

The organisers need to reconsider the composition of the jury and the timing of the event to elicit more enthusiastic participation

Lunch with BS: Rahul Sharma

The giant slayer

Alokananda Chakraborty: Can selfies stay in focus?

If used without discretion, they can backfire on brands that use them

Start me up

Alokananda Chakraborty: Lessons from a crisis

Which is the most complicated PR assignment in the world right now? You guessed it: Malaysia Airlines

Divining the marketing pitch

Alokananda Chakraborty: Chest thumping in order?

Big brands routinely tout survey figures to show they lead the pack. Who are they trying to impress?