Alokananda Chakraborty
 "Alokananda Chakraborty")
Alokananda Chakraborty
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Alokananda Chakraborty: 3 reasons to drop that celeb
Why splurge on that celebrity ambassador when you can reap much more from the 'pass-around' power of everyday people?
 "Lunch with BS: Colvyn Harris, CEO, JWT, South Asia")
Alokananda Chakraborty: Five women to watch in 2014
Valerie Wagoner of ZipDial, Nandini Dias at Lodestar are among them
Alokananda Chakraborty: 3 branding lessons from Kejriwal
Like him or not, his campaign proved that successful marketing is all about data analytics and rigorous testing
Now, India has to make the brand story a real one: Soumitra Dutta
Interview with Dean, Samuel Curtis Johnson Graduate School of Management, Cornell University
 "Now, India has to make the brand story a real one: Soumitra Dutta")
India has not yet gone into brand-building mode: Jack Trout
Interview with president, Trout & Partners
 "India has not yet gone into brand-building mode: Jack Trout")
Alokananda Chakraborty: The Masstige dilemma
Indian consumers like fusion products, but it's not easy to get the mix right
Alokananda Chakraborty: The consumer and social media
Companies should leverage social media, not be afraid of it
Lunch with BS: Nirmalya Kumar
The eternal student
 "Lunch with BS: Nirmalya Kumar")
Content delivery should be consistent across devices: Karthik Kumar
Interview with Director, Rage Communications
 "Content delivery should be consistent across devices: Karthik Kumar")
Alokananda Chakraborty: Change, and say it aloud, please
Why Yahoo! changed its logo and kicked up such a fuss
Ad agencies hold their ground in slowdown
The industry learnt some key lessons from the downturn of 2008. And that has helped it stand in good stead in the current downturn
 "Ad agencies hold their ground in slowdown")
Five things retailers don't get
Why the 'great shopping experience' is a myth in India
Smells like marketing
You may wonder if aromatherapy really works, but marketers seem pretty certain that ambient odour equals increase in sales
Newsmaker: Nirmalya Kumar
The serial groundbreaker
 "Newsmaker: Nirmalya Kumar")
Nirmalya Kumar: 'An outlier among marketing professors'
Nirmalya Kumar is the latest addition to the group executive council of Tata Sons
 "Nirmalya Kumar: 'An outlier among marketing professors'")
Close your CSR departments...
From Smart to Wise has been made possible by more than 20 years of research on companies and their leaders, say the authors
