Madhukar Sabnavis
 "Madhukar Sabnavis")
Madhukar Sabnavis
Madhukar Sabnavis
Madhukar Sabnavis: Kabaddi ahoy!
The emergence of new games can help create a new sporting culture in India
Madhukar Sabnavis: Does anyone have it all?
Striking the perfect balance between home and work is an advertising ideal
Madhukar Sabnavis: Players and the game
Faces are important in India, because people connect with people, not concepts
Madhukar Sabnavis: Consumer protected
Big advertisers are soft targets
Madhukar Sabnavis: The power of print
The static one-to-one medium is underleveraged by advertisers today
Madhukar Sabnavis: A confused society
Consumers are grappling with opposites
Madhukar Sabnavis: Nudging boundaries, seeding thoughts
Advertisements don't need to shake up viewers to drive change
Madhukar Sabnavis: Riding on religion
Growing religiosity provides brands with an opportunity to connect with people
Madhukar Sabnavis: Youth versus universality
It's a challenge to be a true youth brand today
Madhukar Sabnavis: Going beyond the numbers
The author explains what the debate over political opinion polls teaches us about marketing
Madhukar Sabnavis: The new "Two Indias"
Forget urban vs rural: marketers need to start thinking about North and South
Madhukar Sabnavis: Sachin Tendulkar, the brand
What corporate India can learn about consistency, challenges and teamwork from India's greatest sporting icon
Madhukar Sabnavis: Pervasive technology
Technology will be the fifth pillar of advertising
Madhukar Sabnavis: It is theatre!
Brand activation is about live performance
Life and lifestyles
Social changes around us provide interesting triggers for connecting to brands
Both older and younger
As kids are growing older faster, youth is also lasting longer
 "Both older and younger")
What is original, anyway?
The line between copied, adapted, inspired and fresh could, sometimes, be blurred
 "What is original, anyway?")
Creative licensing
The author explores whether new media is imposing too many constraints on advertising creativity
 "Creative licensing")
Can brands bounce back?
Yes, if the owners take decisive action
 "Can brands bounce back?")
Madhukar Sabnavis: Regional mixes
National marketers have the opportunity to unbundle India
 "More than 180 years of horse racing came to an end in Singapore on Saturday, as the Singapore Turf Club hosted its final race day before its track is handed back to the government to provide land for new homes.")
 "Indian Air Force's Russian-designed Su-30 MKi fighter jets fly over New Delhi")
 "Jagdeep Dhankar, jagdeep, Vice President")
 "Bhajan Lal Sharma, Chief Minister, Rajasthan")
 "Prashant Kishor")
 "adani")
 "CBI, Central Bureau of Investigation")
 "Reliance")
 "Stock Market, Market")
 "The government will consider allowing higher fines on banks for not complying with regulatory guidelines amid concerns that the current penalty amounts may not act as effective deterrents for large organisations or repeat offenders. The Centre is op")
