Though advertisements weren&rsquo;t exceptionally creative, they were very likeable.

A mixed year for creativity

Business Standard

LG, Samsung show brisk year-end sales, Videocon, Godrej in sombre mood.

Durable firms brace for rough ride ahead

Recent recruit Sanjiv Mediratta tasked with re-fomating menu.

After beverages, Cafe Coffee focuses on food

To boost its consumer healthcare business in India, pharma major Merck will relaunch Seven Seas Cod Liver Oil, an iconic global brand. Till a few years ago, it was marketed and distributed by local company Universal Medicare.

Merck will relaunch global brand

Ex-Mudra senior Bobby Pawar &amp; former Unilever exec Bindu Sethi to join today.

New hands set to pep up JWT

Cautious pricing strategy has put pressure on margins, say analysts.

Little cheer for FMCG firms in Q3

The bubble gum from Cadbury-Kraft Foods is targeting young adults as opposed to pre-teens.

Bubbaloo grows up

Their entry couldn&rsquo;t have come at a better time. Both Bobby Pawar, ex-chief creative officer at Mudra and Bindu Sethi, former Unilever and Grey-hand, who have formally joined JWT on January 11, will strengthen the national-level team of the agency following the exit of some key hands recently.

BS People: Bobby Pawar & Bindu Sethi

Households with an annual income of Rs 12.5 lakh increasing rapidly.

The case of the growing one per cent Indians

It is not without reason that the largest fast moving consumer goods company in India, Hindustan Unilever (HUL), has been given the 'Dream Employer' status for the third time in a row by market research agency Nielsen. HUL has given India Inc some of its best managers, who have gone on to hold international positions too.

HUL focuses on the human factor at all levels

Shelves full of Oreo biscuits at a local Mumbai store are described as a &ldquo;blue wall&rdquo; by visiting Cadbury-Kraft executives. The food giant has attempted to replicate the metaphoric &quot;blue-wall&quot; in many stores in Mumbai and other cities in a bid to drive sales in the last one year.

Cadbury-Kraft focuses on consumer behaviour inside shops

The timing couldn&rsquo;t have been better. Nearly three years after acquiring personal care brand Brylcreem from American consumer products major Sara Lee, Anglo-Dutch giant Unilever announced last week that it was terminating the brand licence agreement with Godrej Consumer (GCPL).

Brylcreem plugs gap in men's portfolio for HUL

After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver , president, of the chain&rsquo;s China and Asia Pacific region, tells Arijit Barman and Viveat Susan Pinto, what the joint venture (JV) means for it and the way ahead.

Viveat Susan Pinto