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Why FMCG firms are cautiously optimistic on GST

Lack of clarity on tax rate remains a concern

Automobile, logistics companies to reap rich GST dividend

Cumulative duty rates on large cars and SUVs will reduce from 41-41% to 20-24%

Google closing in but Facebook remains most preferred: Survey

93% respondents in Accenture survey like Facebook, 73% find Google the best

40 years ago...And now: Advertising helped insure LIC against competition

For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed

Cyber, intellectual property fraud on the rise in India: Deloitte

Latest study shows the nature of frauds is increasingly getting sophisticated

Webchutney to help Dentsu stay ahead of the digital curve

Acquired by Dentsu-Aegis Network last year, it leads its digital creative and web design biz, and will soon enter data analytics and media management

GSK Consumer elevates marketing head Jayant Singh to regional position

Singh will head to Brazil, while company veteran Prashant Pandey will replace him in India

HUL joins cross-promotion bandwagon

In a print ad, the company can be seen referring to leading washing machine makers' endorsement of its Surf Excel Matic detergent

As IPO market picks up, small FMCG firms go for the valuation kill

Buoyant markets prompt Tier-II and -III entities to demand steep valuations for their issuances

Havells' selective disclosure to analysts irks investors

This violates corporate-governance norms, say investors

Portrayal of women: Tanishq, Airtel ads among the best, shows study

Havells' 'Respect for Women' series also strikes a chord with consumers

GCPL ex-MD Mahendran readies solo venture

A new range of beverages and confectionery on anvil in the South

The biscuit battles

Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path

Tiger Woods is India's most expensive brand endorser

The American golfer is ahead of Bollywood and Indian cricketing stars in terms of fees

Lactalis likely to sue Tirumala promoters over non-compete clause

Tirumala promoters deny breaching non-compete pact

Pernod Ricard closing sales gap with USL

French liquor giant's gross sales grew in FY14, USL's remained sluggish

40 years ago...And now:: Luna is dead, long live Chal Meri Luna!

The Luna moped may have disappeared from the market but the trend-setting ad campaign that was designed in the mid-1980s still lingers

Indian cold storage patchily distributed: report

A study by the UK-based Institution of Mechanical Engineers indicates that cold storage facilities for food in India are located in mainly four states

Now, FMCG cross promotions gain ground

Colgate-L'Oreal and LG-Ariel cross promotions are on right now

Are e-commerce valuations sustainable?

A moot question that is being asked as investment activity touches Rs 20,000-cr in a year