Viveat Susan Pinto
Viveat Susan Pinto
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A novel way to advertise on mobiles, courtesy LBS
Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge
 "A novel way to advertise on mobiles, courtesy LBS")
Abhi-Ash to endorse TTK Prestige products
Company is set to bring back its iconic advertising line of the 1980s - Jab biwi se kare pyaar, Prestige se kaise kare inkaar - in a new campaign
 "Abhi-Ash to endorse TTK Prestige products")
Retailers to approach RBI over 0% EMI schemes ruling
RBI had said banks must pass on benefits like discounts to consumers who take loans to buy electronic and durable products
 "Retailers to approach RBI over 0% EMI schemes ruling")
Miami school turns the heat on ad courses
Student exchange programmes would allow a chance to intern at international agencies
 "Miami school turns the heat on ad courses")
Food firms, activists at war over junk food
Companies such as HUL, Nestle, PepsiCo, Coca-Cola and Dabur argue there can't be any such category
 "Food firms, activists at war over junk food")
Durables retailers dismayed at RBI move
Question timing, rationale of central bank's restrictions on interest-free EMI purchases just ahead of the festive season
 "Durables retailers dismayed at RBI move")
We aren't targeting families but individuals with Cafe Cuba: Prakash Chauhan
Inteview with Founder-chairman, Parle Agro
 "We aren't targeting families but individuals with Cafe Cuba: Prakash Chauhan")
Parle Agro launches carbonated coffee drink
Company aims to more than double its turnover to Rs 5,000 crore by 2015 on the back of Cafe Cuba
 "Parle Agro launches carbonated coffee drink")
World's 2nd largest baby diaper maker steps into India
Swedish major has earmarked nearly Rs 200-cr investment over next year-and-a-half
Festive cheer to fizzle for retailers, companies with repo rate hike
The 0.25% increase will mean that lending rates will move up impacting sentiment ahead of the festive season
 "Festive cheer to fizzle for retailers, companies with repo rate hike")
Loreal refurbishes shampoo range to take on HUL, P&G
The company is now focusing on affordable products in a bid to increase sales in a market it considers key
Starbucks serves a local brew
The cafe chain is adding neighbourhood nuances to its decor and menu as it ventures deeper in India
 "Starbucks serves a local brew")
Consumers switch to inverter ACs as energy efficiency gains ground
Companies are now pushing air conditioners backed by inverter technology at a slightly extra cost to regular five-star rated products
 "Consumers switch to inverter ACs as energy efficiency gains ground")
Will brands stick to a retired Sachin?
If Sachin Tendulkar's endorsements do come down after retirement, he might increase his fees
 "Will brands stick to a retired Sachin?")
Who used my Ajinomoto, the real maker asks
Public notice by Ajinomoto draws attention to fake FMCG producers
FMCG companies raise prices to absorb rupee shock
Prices of key inputs such as palm oil and caustic soda & soda ash continue to remain flat this year
 "FMCG companies raise prices to absorb rupee shock")
Are store additions by food retail chains sustainable?
At a time when eating out has taken a backseat, store additions are unlikely to pay off. But companies insist they are looking at long-term growth prospects.....
 "Are store additions by food retail chains sustainable?")
Dhara plans a comeback
The Rs 800-crore brand wilted with the advent of competition. But new products and ads could restore it
 "Dhara plans a comeback")
FMCG, vehicle makers turn to small towns
Urban and rural FMCG sales growth data for the last five quarters show the latter outperformed the former consistently
 "FMCG, vehicle makers turn to small towns")
McDonald's, Hardcastle in collusion: Vikram Bakshi
Bakshi says, Mc Donals's began arm twisting him to sell his entire shareholding in Connaught Plaza Restaurants