Viveat Susan Pinto
Viveat Susan Pinto
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IPG's Shashi Sinha appointed head of BARC's technical committee
Technical committee to help establish how television viewership should be measured
What ails Madison?
Sam Balsara has been denying it, but speculation of a possible sellout is gathering steam. And there are many reasons for it
Game is not over yet for Sachin
The trend world over suggests that superstars who retire from their game don't necessarily see a drop in their fortunes. Brands continue to exploit them in some way or the other
ZenithOptimedia retains Nestle's media biz
Nestle was in talks with Maxus, MediaCom as part of the review process
Mondelez to invest in cocoa production in India, Africa
Significant move as the company looks to secure supplies as it eyes greater revenues from emerging markets
Cadbury-Kraft new avatar to begin Rs 2,200-cr cocoa pivot
Mondelez looks to securing supplies, earning greater revenues from India, emerging markets
Creators of Mahindra's Rise campaign come to India
New York-based StrawberryFrog sets up office in Mumbai
Branded edible oil players home in on rice bran
There are a few regional players promoting 100% rice bran oil, but no national-level player operating in the segment
VLCC acquires Malaysian company
Wyann owns, operates chain of 22 slimming, beauty outlets across Malaysia
Rediffusion's national creative director resigns
He had come in at a time when Rediffusion had seen significant churn at the top with the exit of group CEO Mahesh Chauhan
It's Pepsi IPL now...
Pays Rs 396.8 crore to win title rights of IPL for the next five years
Food chains face the heat as consumers cut back on spends
FMCG analysts say inflationary pressure forcing consumers to stinge on non-core products
With ad spends down, marketers rely on sports for mileage
Marathons, lawn tennis, Formula One, marketers have more on the platter to choose from in the country
We have been fair to the shareholders: David Redfern & Zubair Ahmed
Interview with Chief Strategy Officer, GSK Plc & MD, GSK Consumer Healthcare, respectively
Diageo-Pernod Ricard slugfest reaches India
Diageo has acquired a mass-mkt portfolio, but consumers are up-trading rapidly
What ails Madison?
Sam Balsara has been denying it, but speculation of a possible sellout is gathering steam. And there are many reasons for it
Dairy major Fonterra sets up local office as India thrust grows
Move comes at a time when auckland-headquartered group is fine-tuning its strategy for India following two aborted attempts to get a hold on the country
Kiwi dairy major Fonterra to set up Delhi office in third bid to enter India
A file picture of products from Fonterra, which has three core brands ? Anchor, Anlene and Anmum
The picture will not be perfect: Piyush Mathur
Interview with Managing Director (India), Nielsen