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Google Pixel 8 bets on premium segment in India, but challenges galore

The Pixel range and its new Pixel 8 (which starts from Rs 75,999, aimed at the upper premium end of the market, where Samsung is the big boy it has so far not set the market on fire

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Photo: Bloomberg

Surajeet Das Gupta New Delhi

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Last December, just before Google CEO Sunder Pichai’s visit to India, Communications Minister Ashwini Vaishnaw confirmed that India was talking to him about assembling Google phones in India.
 
Google has kept its promise. On Wednesday, it announced that its new flagship phone, the Pixel 8, will be rolling out from India next year.
 
The Pixel range and its new Pixel 8 (which starts from Rs 75, 999, aimed at the upper premium end of the market, where Samsung is the big boy it  has so far not set the market on fire.    
 
Google has been scouting around for a